For one-person businesses
You against thewhole machine.
Agencies quote $50k and months of process. We ship your entire launch surface: a launch-ready site, blog, funnel, and SEO/AI-search foundations, in weeks, at a flat rate, in accounts you control.
An established agency charges $50,000+ for what a solo founder needs at launch.
Same class of build, same senior engineering, without the agency overhead. The Founder Launch Stack ships your entire launch surface: site, blog, funnel, SEO and AI-search foundations, for a fixed AUD $15,000.
Agency figures reflect typical rates for a custom site, funnel and SEO build at an established web agency. Need a logo or visual identity as well? We can arrange one through our design partners as part of the engagement.
Founder Launch Stack
Everything you need to launch looking credible: a full site, a blog, a lead-capturing funnel ready for paid ads, and SEO/AI-search foundations built in from day one. Built on an extensible platform, so a client portal, AI agent, or automation module can be added later without a rebuild.
What's included
- Up to 20 pages, custom-designed and built
- SEO foundation: technical SEO, structured data, sitemap
- AI-search ready: structured for discovery by AI answer engines, not just Google
- Custom funnel and landing pages, ready to run paid ad traffic to
- Blog built in and wired for SEO, ready to publish from day one
- Lead capture and qualification flow
- Extensible stack: add a portal, AI agent, or automation module later without rebuilding
Flat rate · fixed scope
$15,000 AUD
Same shape of engagement we delivered for a solo insurance broker — credible site, lead funnel, and room to grow into a portal and AI layer without a rebuild. 20 pages · lead funnel · AI client support →
Solo founders don't need a smaller agency. They need the machine pointed in their direction.
Need less, or need more?
The Founder Launch Stack is the clear answer for most solo founders landing here. If you are earlier, or need ongoing leadership and larger builds, these are the escape hatches.
Need less
AI Readiness Snapshot
One call, a lightweight review of your systems and AI posture, and a short written brief. The low-friction entry point when you are not ready for a full launch build.
From AUD $1,950 / fixed scope
~6–8 hours · one call + brief
Need less
Architecture Mapping & Roadmap
Full environment audit, mapped architecture, written roadmap, and a delivery session. Clarity on what to build before you spend on the build itself.
From AUD $5,000 / fixed scope
~12–16 hours · audit + roadmap session
Need more
Fractional CTO
Ongoing technical leadership for founders. Strategy, architecture, delivery oversight and the hard calls, without hiring full-time.
From AUD $8,000 / per month
1–3 days/week, scoped to the engagement
Need more
AI Build Sprint
A fixed-scope, fixed-price build that ships a specific software or AI product. Discovery, design, build, ship.
From AUD $20,000 / fixed scope
4–8 weeks typical
Full rate card on our pricing page →
Fixed scope. Fixed price. Agreed before we build.
No open-ended retainers, no hourly billing you cannot predict. AI agents that take real actions in your business — CRM routing, follow-ups, classification — wired to your real stack, and handed over so you can run them without us.
Scope sprint
A short call to pressure-test what you actually need. We agree fixed scope and a fixed price before any build starts — and tell you honestly if automation will not pay off yet.
Build on your stack
We build production agents and workflows in your accounts — n8n, CRM, Twilio — wired to real business data, not a demo tenant. You see progress, not a status report.
Handover — you own it
Credentials, repos, and automation live under your accounts with clean handover docs. You can run everything without us from day one.
Optional CTO cadence
Keep us on a fractional CTO cadence for architecture guidance and APAC monitoring, or take it fully in-house. Either path works because the stack is yours.
Recent proof: AI ad-video production pipeline — Low-cost compute · 3 inputs to finished video. Case studies →
The solo founder reading list
This page exists because thousands of solo founders find our writing on one-person businesses every month. Start with the pillar essay, or go straight to the playbooks.
The Rise of the One Person Business
Pillar essayBest AI Tools for Solo Founders (2026)
Tool stackFractional CTO vs Hiring Your First Developer
Decision guideHow Solo Founders Build Production AI Agents (Without a Team)
PlaybookTop 5 Tools for Solo Founders in 2026
Lean stackThe Layoff Memo and the Betting Pool
On going solo ↗Tell us about your one-person business
We respond within 24 hours. No sales deck — just an honest read on whether we are the right fit.
By submitting this form, you agree to be contacted by our team regarding your inquiry. We respect your privacy and will not share your information with third parties.
Prefer a call first?
Book a 30-minute scoping call if you already know the Founder Launch Stack is the right fit, or want to pressure-test scope first.
Book on Cal.comEverything founders ask before booking
Who is this for?
Solo founders and one-person businesses who have outgrown DIY AI tools and need production automation, agents, or technical leadership — without hiring a full internal dev team.
What is a fractional CTO for a solo founder?
A fractional CTO gives you senior technical leadership part-time: architecture decisions, scope pressure-testing, and build oversight, without the cost or commitment of a full-time hire. For a one-person business it means you get the judgement of a CTO and a delivery team that ships, instead of paying a salaried executive you cannot yet justify.
What do you actually build?
AI agents that can take real actions in your business — not just chat — plus the automation, CRM, and messaging workflows that connect them to your tools. We scope fixed outcomes upfront, not open-ended hourly work.
How much does this cost?
Most solo founders start with the Founder Launch Stack at AUD $15,000 (USD $10,350 / SGD $13,500): a fixed-scope site, funnel, and SEO/AI-search foundation in about 3–4 weeks. If you need less, the AI Readiness Snapshot starts from AUD $1,950 and Architecture Mapping from AUD $5,000. If you need more, Fractional CTO starts from AUD $8,000/month and AI Build Sprints from AUD $20,000. After a short scoping call we agree the exact scope and price before any build starts.
How quickly can you start?
We usually run a scoping call within a few days and can begin build work within one to two weeks of agreeing scope. The Founder Launch Stack typically ships in 3–4 weeks. Smaller automation projects ship in weeks, not quarters.
Do I need to be technical to work with you?
No. Most solo founders we work with are domain experts, not engineers. We handle architecture and build, explain trade-offs in plain language, and hand you a stack you can run and understand without us.
Do I own everything you build?
Yes. Repos, cloud accounts, automation credentials, and IP stay under your control. We do not lock you into our infrastructure.
How is this different from hiring a freelancer?
Freelancers execute tasks. We combine fractional CTO guidance (architecture, scope pressure-testing) with a delivery team that ships production-grade automation you can run without us.
More guides: agent setup (Singapore) · n8n automation agencies · CRM + AI workflow · all guides →